Основан в 1907 году
в России и за рубежом
This paper contains the analysis and discussions of the latest trends of the tourism development in Russian Federation. The country with an enormous tourism potential and vast natural and man-made wonders and beauties, Russia, still struggles with pathways how to attract the incoming tourism and make the country attractive for foreign visitors. Our research findings identified the main reasons for low or weak tourist attractiveness of selected regions in Russian Federation. Moreover, we proposed the methodology for estimating regional capacity and test it in practice. Furthermore, we come up with a number of useful recommendations about how to develop the region’s potential for enhancing its tourist and investment attractiveness while marketing tools. In addition, we design and define a comprehensive set of indicators that reflect the effectiveness of regional capacity management.