Основан в 1907 году
в России и за рубежом
Consumer behavior is one
of the most urgent and hard aspects for trade and marketing specialists.
Although many attempts to overcome difficult questions, such as segmentation,
advertising and pricing influence were solved by scientists, the market
situation changes so quickly, that no unique method of consumer behavior study
can be used for sure. Up-to-date
consumers are always busy: people are burning at work, afterwards taking light attempts to share their spare
time with friends and relatives. The lack of time, desire to overcome long
distances and get enough information are the main advantages of e-commerce,
which demonstrates competitive positions. At the same time, shops offer wide
range of goods, food-courts, kids areas and cinemas to motivate their consumers
come here again and enjoy shopping. The article deals with new trends and
aspects of changing in worldwide consumer behavior. While offering new kinds of
services and goods, retail needs to entertain and sell at the same time.