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New trends in consumer behavior economic and social aspects

Наименование публикации:New trends in consumer behavior economic and social aspectsАвторы:Депутатова Е. Ю. 
Ильяшенко С.Б.
Тематическая область:Экономика и экономические науки
Вид публикации:Статья в журнале
Электронная публикация:ДаЯзык издания:АнглийскийГод издания:2017Страна издания: Австрия Наименование журнала или сборника:European Journal of Humanities and Social SciencesНомер журнала (с указанием года):№2, 2017Код ISSN или ISBN:2414-2344Количество страниц:4Количество печатных листов:0,5Тираж, экз:1000Библиографическая ссылка:Deputatova Elena Yuryevna, Iljashenko Svetlans Borisovna. New trends in consumer behavior: economic and social aspects. // European Journal of Humanities and social Sciences. 2017. №2. -p.78-81Аннотация (реферат):

Consumer behavior is one of the most urgent and hard aspects for trade and marketing specialists. Although many attempts to overcome difficult questions, such as segmentation, advertising and pricing influence were solved by scientists, the market situation changes so quickly, that no unique method of consumer behavior study can be used for sure.  Up-to-date consumers are always busy: people are burning at work, afterwards  taking light attempts to share their spare time with friends and relatives. The lack of time, desire to overcome long distances and get enough information are the main advantages of e-commerce, which demonstrates competitive positions. At the same time, shops offer wide range of goods, food-courts, kids areas and cinemas to motivate their consumers come here again and enjoy shopping. The article deals with new trends and aspects of changing in worldwide consumer behavior. While offering new kinds of services and goods, retail needs to entertain and sell at the same time.​​​


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