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Marketing Tools for Development of the Tourist and Recreational Areа

Наименование публикации:Marketing Tools for Development of the Tourist and Recreational AreаАвторы:Муртузалиева Т. В. , Скоробогатых И. И., Шишкин А. В., Погориляк Б. И.
Горохова А.Е.
Тематическая область:Экономика и экономические науки
Вид публикации:Статья в журнале
Электронная публикация:ДаЯзык издания:АнглийскийГод издания:2018Страна издания: Германия Наименование журнала или сборника:Journal of Environmental Management and Tourism Номер журнала (с указанием года):Volume IX Issue 2(26) Spring 2018 Наименование издательства:ASERS Publishing http://www.asers.eu/asers-publishing ISSN 2068 – 7729 Journal DOI: http://dx.doi.org/10.14505/jemКод ISSN или ISBN:ISSN 2068 – 7729 Количество страниц:12Количество печатных листов:1Индексация:Scopus,
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Библиографическая ссылка:Skorobogatykh, I.I., Shishkin A.V., Murtuzalieva T.V., Pogorilyak B.I., Gorokhova А.E.(2018). Marketing Tools for Development of the Tourist and Recreational Area. Journal of Environmental Management and Tourism. Volume IX Issue 2(26), pp. 343-354Аннотация (реферат):

​The paper describes the latest trends in the development of the tourist industry in the Russian Federation, estimates the degree of the tourist attractiveness of Russian regions and the role of tourist and recreational potential in the economic development of territories.  The novelty of the authors' approach is based on the justified necessity of using new management methods for regional development, reflecting the innovative role of a region as an independent commodity with a set of tools for effective management of the region's marketing potential. The authors of the article propose a new conceptual apparatus along with a methodology for assessing the regional potential; recommendations on its development to increase its tourist appeal through the application of the marketing tools given; the authors also propose a set of indicators reflecting the effectiveness of the regional capacity management.  The paper presents empirical studies on assessment of the regional potential for a strategically important Russian region – the North Caucasus Federal District - from the standpoint of marketing potential as the basis for ensuring competitiveness and functional efficiency in the modern conditions.  The implementation of customized organizational, economic and other forms and tools of the region's marketing management and marketing attractiveness will provide the basis of the subsequent management of the marketing strategy in the region, along with the prospects for its effective development. Keywords: tourist attraction; tourist region; recreational resources of the region; recreational zoning; recreational wealth of the region; regional potential; marketing potential of the region; marketing activity of territorial units; use of the regional economic potential; system of indicators; competitive advantages of the region. 


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