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Marketing Management of Sustainable Development of Territories in Russia

Наименование публикации:Marketing Management of Sustainable Development of Territories in Russia Авторы:Скоробогатых И. И. , Мусатова Ж. Б., Малова Д. В.
Агаларова Е.Г.
Тематическая область:Экономика и экономические науки
Вид публикации:Статья в журнале
Электронная публикация:НетЯзык издания:АнглийскийГод издания:2016Страна издания: Соединенные Штаты Наименование журнала или сборника:American Journal of Applied Sciences Номер журнала (с указанием года): 13 (2): 152.162 Наименование издательства: Creative Commons Attribution (CC-BY) 3.0 license. Код ISSN или ISBN:1546-9239Количество страниц:10Количество печатных листов:1Индексация:Scopus,
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Аннотация (реферат):

Over recent years a characteristic feature of many countries has been the soaring importance of certain territories both at the national and international levels. A region is considered of primary level when the national economic system evolves. At the regional level, development and management of a territory is perceived from the perspective of target groups of its consumers-residents, businesses, investors, authorities and visitors. In order to attract tourists, investments and talents, territories compete globally. “Soft” factors, such as image and reputation, are becoming increasingly important in the process of deciding where to invest. Those factors are directions of strategic territory marketing. The concept of sustainable development originated in the process of searching for a new civilization model in the context of understanding the danger of using natural resources, in order to implement the strategy of satisfying the needs of the current population in the regions and to provide the same economic, social and ecological opportunities for future generations. In this article, the authors attempt to prove that sustainable development of the regions of the Russian Federation is feasible through using the concept of strategic marketing management.​​​​​​

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