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Management of Intangible Assets’ Potential at Oil Companies: Market Positioning, Place and Role of Business Reputation – Goodwill of Companies

Наименование публикации:Management of Intangible Assets’ Potential at Oil Companies: Market Positioning, Place and Role of Business Reputation – Goodwill of CompaniesАвторы:Данько Т. П. , Гришина О. А., Китова О. В., Сейфуллаева М. Э., Иволгина Н. В.
SOLOVYOVA, M.G., SEKERIN, V.D.
Тематическая область:Экономика и экономические науки
Вид публикации:Статья в журнале
Электронная публикация:ДаЯзык издания:АнглийскийГод издания:2018Страна издания: Румыния Наименование журнала или сборника:Journal of Applied Economic Sciences Номер журнала (с указанием года): 2018 Volume XIII, Spring, 1(55): 143 - 149. Наименование издательства: The European Center of Managerial Studies in Business Administration, Faculty of Juridical, Economics and Administrative SciencesКод ISSN или ISBN:1843-6110Количество страниц:6Количество печатных листов:0,3Тираж, экз:500Индексация:Scopus,
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Библиографическая ссылка:Danko T.P., Grishina O.A., Kitova O.V., Ivolgina N.V., Seifullaeva M.E., Solovieva M.G., Sekerin V.D. (2018) Management of Intangible Assets’ Potential at Oil Companies: Market Positioning, Place and Role of Business Reputation – Goodwill of Companies. Journal of Applied Economic Sciences, Volume XIII, Spring, 1(55): 143 - 149Аннотация (реферат):

 The article substantiates the necessity to revise basic trends in the intangible assets’ potential management market of oil companies and their competitive positioning. In recent years, due to market competition for buyers, especially buyers of products of famous brands, and for innovative technologies, world companies invest a lot in creation and improvement of intangible assets. This implies the percentage growth of brand value in the total value of companies due to products and technologies upgrade. Note that in 2015 the world market, among the expected oil company market trends, showed a sharply rising interest in information and communication technologies. Nowadays, the growth of intangible assets’ value of oil companies due to investments in the patent and license market, improvement of business reputation and reinforcement of brands is worthy of special attention. The case studies of Rosneft and TNK-BP formed the basis of this research. 




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