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Наименование публикации:MARKETING STRATEGIES MODELS FOR ASSESSING EFFICIENCY AND RISK LEVELАвторы:Кузнецов В. И. , Карманов М. В., Садовникова Н. А., Киселева И. А.
Тематическая область:Статистика
Экономика и экономические науки
Вид публикации:Статья в журнале
Электронная публикация:ДаЯзык издания:АнглийскийГод издания:2021Страна издания: Бразилия Наименование журнала или сборника:REVISTA TURISMO ESTUDOS & PRÁTICASНомер журнала (с указанием года): S1,2021Код ISSN или ISBN:eISSN: 2316-1493Количество страниц:12Количество печатных листов:0,5Индексация:РИНЦ,
Библиографическая ссылка:MARKETING STRATEGIES: MODELS FOR ASSESSING EFFICIENCY AND RISK LEVEL Karmanov M.V., Kiseleva I.A., Kuznetsov V.I., Sadovnikova N.A. Revista Turismo Estudos & Práticas. 2021. № S1. С. 23.Аннотация (реферат):

The relevance of this study is determined by the fact that any company's operations are associated with risks, which is why there is a need to create and utilize a marketing strategy within the competence of different departments. The experience of leading companies indicates that the successful development of a firm and its increased efficiency are impossible without correctly formulating a strategy as a set of measures aimed at achieving a goal. Modern business faces fierce competition. To make adequate decisions, one needs a thorough, comprehensive assessment of the situation and a reliable forecast. The study deals with the connection between marketing and risk management, the internal marketing environment of a company. The authors carry out a comparative analysis of the methods of risk evaluation in marketing. The efficiency and the degree of risk in a marketing strategy are evaluated. The authors analyze the methods of quantitative analysis of managerial decisions in terms of implementing the marketing strategies of industrial companies

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