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Employing the Holt–Winters Model to Forecast and Assess the Efficiency of the Methods Used to Plan a Firm’s Sales in the Up

Наименование публикации:Employing the Holt–Winters Model to Forecast and Assess the Efficiency of the Methods Used to Plan a Firm’s Sales in the UpАвторы:Данько Т. П. 
A. G. Kuzmin ,V. M. Bykov, M. A. Kazaryan, V. D. Sekerin
Тематическая область:Экономика и экономические науки
Вид публикации:Статья в журнале
Электронная публикация:НетЯзык издания:АнглийскийГод издания:2017Страна издания: Индия Наименование журнала или сборника:FederationInternational Journal of Economic ResearchНомер журнала (с указанием года):Number 7 • 2017Наименование издательства:FederationInternational Journal of Economic Research available at http: www.serialsjournal.comКод ISSN или ISBN:ISSN : 0972-9380Количество страниц:14Количество печатных листов:0,7Тираж, экз:500Индексация:ScopusБиблиографическая ссылка:Employing the Holt–Winters Model to Forecast and Assess the Efficiency of the Methods Used to Plan a Firm’s Sales in the Upmarket Sector A. G. Kuzmin ,V. M. Bykov, M. A. Kazaryan, T. P. Danko and V. D. Sekerin FederationInternational Journal of Economic Research ISSN : 0972-9380 available at http: www.serialsjournal.com„ Serials Publications Pvt. Ltd. Volume 14 • Number 7 • 2017 Аннотация (реферат):

The article stipulates the need to re-consider basic tendencies on the market of intangible assets.
Over the recent years, due to the market competition for buyers, especially for buyers of famous brands, as well as innovational technologies, global companies have been making more and more investments in developing intangible assets. It has caused the percent increase in the brand value in the total cost of companies, and the revealing of new products in the form of patents, licenses, trademarks and various technologies. It is also necessary to note that in a specific period of time competing companies that produce analogous goods get into the situation when according to their characteristics goods become almost indistinguishable. It results in transferring the competition to the emotional space and competition of brands rather than goods themselves.
We will note that in 2015 the global market showed a record-breaking fall – by 3%, and the national segment decreased almost twice in the USD equivalent. According to the average estimates of members, the market decreased approximately by 20% in the national currency. The crisis caused several tendencies at once and at the same time it made the situation red-hot. This is the growth of demand for outsourcing and “cloud” solutions among the expected trends caused by the decrease in IT budgets. Legislative measures on preferences for national companies almost caused euphoria. At the same time Western vendors do not hesitate to use cheap currency crediting to increase their share on the market by damping.
It is also necessary to note that Russia is still in the state of resourceful planning. Due to this, companies pay attention to calculating profit and efficiency. However, they do not make due analysis of intangible assets. Hence, this causes basic problemisation of this research.



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