Пропустить команды ленты
Пропустить до основного контента
SharePoint
Перейти вверх

Creating customer loyalty_ how to measure, generate and profit from highly satisfied customers

Наименование публикации:Creating customer loyalty_ how to measure, generate and profit from highly satisfied customersАвторы:Скоробогатых И. И. , Сидорчук Р. Р., Ивашкова Н. И., Лопатинская И. В., Широченская И. П., Мусатова Ж. Б.
Тематическая область:Экономика и экономические науки
Вид публикации:Учебник
Электронная публикация:НетЯзык издания:АнглийскийГод издания:2019Страна издания: Россия Код ISSN или ISBN:978-5-7307-1474-8Количество страниц:232Количество печатных листов:14,5Тираж, экз:200Индексация:РИНЦ,
Google Scholar
Библиографическая ссылка:Creating customer loyalty (How to measure, Generate and Profit from Highly Satisfied Customers = Управление лояльностью: измерение, генерирование и получение прибыли от наиболее удовлетворенных клиентов : учебное пособие / под общ.ред И.И.Скоробогатых, И.П.Широченской. - Москва : ФГБОУ ВО "РЭУ им.Г.В.Плеанова", 2019. - 232 с. Аннотация (реферат):

This edition “Creating Customer Loyalty (How to measure, generate and profit from highly satisfied customers)” reveals the basic prerequisites for the emergence and processes of customer loyalty management, as the main goal of relationship marketing. It presents methods for assessing, measuring and analyzing customer satisfaction and loyalty. The basic methods of relationship management leading to their main goal – loyalty are revealed. The processes of the client base formation and analysis, as well as the processes of loyalty programs development and effectiveness evaluation are presented.
The textbook is meant for graduate and postgraduate students majoring in “Management” and “Economics” as well as for specialists in marketing. The content of the textbook corresponds to the content of the professional standard “Marketer”. Recommended by Marketing Guild.



Перейти к списку публикаций