Основан в 1907 году
в России и за рубежом
Russian emerging wine market grows extremely fast and become more and more interesting for foreign companies. This article covers the study of the consumer demands' descriptors for red dry wines, produced from Merlot grape variety, made in different regions of the world for systematization of the data in formalized model of competitive advantages. The main thesis of this work is to argue that during blind tastings consumers and experts can identify flavor differences of samples, produced by the system of integrated chain from the samples of wines from domestic production based on its organoleptic characteristics and prefer national samples.