Основан в 1907 году
в России и за рубежом
Any economic crisis leads to increased risk, escalated competition and
aggravated financial position of many Russian companies operating in the
hospitality industry. Aside from external factors, crisis of the Russian hotel
business is often triggered by poor hotel management systems, inadequate
customers’ relationships and revenue management. The article focuses on
the concept of a step-by-step development of crisis in the hotel industry,
indicators of its manifestation and the objectives of anti-crisis management.
The authors have developed methods and procedures of diagnosing the crisis
state of a hotel enterprise and several tools of making the suggested procedures
automatic. The proposed concept and the tools for its implementation facilitate
the monitoring of the current situation by hotels, ensure an effective
assessment of the hotel enterprises condition and define anti-crisis solutions.
The article elaborates on the experience of applying the developed concepts in
order to analyze three- and four-star hotel companies within the Moscow region
and gives recommendations of the ways of their implementation.