Основан в 1907 году
в России и за рубежом
Sport as a metaphor and analogy for business is dominating in most economic articles and plays an utmost role inbusiness communication revealing implied meanings of tough competitiveness. The aim of our study was to review the mainarguments of drawing parallels between sports and business, as most people regard the former as an equivalent of businessrivalry. The results of the article disclosed the major sport metaphors that are commonly used in business by analyzing whichsport they originate from and interpreted their metaphorical implications. Grounded on cognitive approach sport metaphorsare identified as powerful figurative devices to perceive abstract business concepts by way of more concrete ones.