​The global experience of leading companies shows that it is impossible to successfully develop a firm, particularly a venture one, and increase the efficiency of the firm's operations without correctly formulating the strategy as a set of measures aimed at achieving a goal. The relevance of this study consists in the fact that the operations of any enterprise, in particular a venture one, are associated with risks. Consequently, there is a need to form and apply a business strategy within the competencies of different departments. The authors attempt to study and develop a business strategy for a venture company. Modern business is fiercely competitive. A thorough, comprehensive assessment of the situation and a reliable operational forecast are required to make adequate decisions. The authors define the key stages of organizing operations of a venture company, identify possible alternatives of the strategic choice, address the problems of venture business and propose solutions.