Основан в 1907 году
в России и за рубежом
The article presents a review of works devoted to technology creating online stores, portals and services, as well as describes two methods of performance evaluation of the e-commerce systems. The first method is based on creating mathematical model of the online store. Based on the mathematical apparatus, the authors estimated the efficiency of this method for the enterprise. The second method is based on the practical use of e-commerce systems, their search engine optimization (SEO) and creation of a purchase funnel. Present article, suggesting methods of evaluating e-commerce systems, can be used by experts of economic planning and engineering-technological services engaged in labor organization and management, as well as software developers of the online stores.