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Technology of Branding of the Territory's Recreational Potential based on Altai Territory

Наименование публикации:Technology of Branding of the Territory's Recreational Potential based on Altai TerritoryАвторы:Данько Т. П. 
T.V. PETROVA, ,O.V. KITOVA, N.V. IVOLGINA,T.V. MURTUZALIEVA, O.I. KLIMENKO, V.D. SEKERIN …
Тематическая область:Экономика и экономические науки
Вид публикации:Статья в журнале
Электронная публикация:НетЯзык издания:РусскийГод издания:2017Страна издания: Румыния Наименование журнала или сборника:Journal of Environmental Management and TourismНомер журнала (с указанием года):Volume VIII Issue 4(20) SUMMER 2017Наименование издательства:University of Craiova, RomaniaКод ISSN или ISBN:ISSN 2068 – 7729 Количество страниц:14Количество печатных листов:0,85Тираж, экз:1000Индексация:ScopusБиблиографическая ссылка:T.V. PETROVA, T.P. DANKO, O.V. KITOVA, N.V. IVOLGINA,T.V. MURTUZALIEVA, O.I. KLIMENKO, V.D. SEKERIN … …Technology of Branding of the Territory's Recreational Potential based on Altai Territory Аннотация (реферат):

The need to revise the basic trends of the branding technology for the territory's recreational potential is substantiated in the
article. The economic realities of recent times have clearly demonstrated that the country's economic recovery from a lingering
crisis can be provided only on an innovative basis. Currently, due to the implementation of the new state policy of import
substitution, the innovative transformations have significantly intensified in the regions of the Russian Federation. The service
sector is an outsider and, with the exception of the information and telecommunications services, it is characterized by a slow
pace of innovative products development. This problem has fully manifested itself in the sphere of recreational services and is
aggravated by the fact that even with the availability of innovative services in the company's product portfolio, their supply to
the consumer market is difficult because of the lack of new tools for the market promotion of the product.



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