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“The Influence of Shopping Path Length on Purchase Behavior in Grocery Store”

Наименование публикации:“The Influence of Shopping Path Length on Purchase Behavior in Grocery Store”Авторы:Холод М. В. 
Azuma H., Nakahara T., Yada K.
Тематическая область:Организация и управление
Вид публикации:Статья в журнале
Электронная публикация:НетЯзык издания:АнглийскийГод издания:2010Страна издания: Германия Наименование журнала или сборника:Proceedings of KES 2010, Lecture Notes in Computer ScienceНомер журнала (с указанием года):6278Наименование издательства:Springer Количество страниц:6Количество печатных листов:3Индексация:Scopus,
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Аннотация (реферат):

In this paper we analyze the new type of information, namely RFID

​(Radio Frequency Identification) data, collected from the experiment in one of

the supermarkets in Japan in 2009. This new type of data allows us to capture
different aspects of actual in-store behavior of a customer, e. g. the length of her
shopping path. The purpose of this paper is to examine more closely the effect
of shopping path length on sales volume, which is one of the established ideas
in RFID research as well as in retailing industry. In this paper we developed a
simple framework, based on criteria of Wandering Degree and Purchase Sensitivity,
in order to see how the relationship between distance* walked within the
store and sales volume interacts with walking behavior of customers. As a result,
in this paper we came up with some useful suggestions for more efficient
in-store area management.

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