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Plekhanov University members present their reports at sports management international conference
28 June
Campus news

June 20-23, 2017, the second conference of World Association of Sports Management (WASM) was held in Kaunas, Lithuania. The main topic of the conference was "New ideas and global challenges in today's sports management". The event was attended by over 200 delegates from 39 countries.

 

Russia was represented by leading institutions of this sphere, among which there were Plekhanov Russian University of Economics: Academic Department Sports Industry Management and Marketing, head Anatoliy Vorobiev, Research Institute "Strategic research in sports", director Ilya Solntsev, Research Institute "Strategic researches in sports", leading specialist Nikita Osokin.

 

The key reporters were professor of Shanghai sports university Dongfeng Liu and president of Lithuanian football federation Edvinas Eimontas.

 

The report of PRUE representatives entitled "The analysis of models of engagement with fans through social media federations Union of European Football Associations (UEFA)" generated a lively discussion and was highly praised by the recognized experts in the field of sports marketing and management.

 

According to the conference's results, the PRUE members reached agreements about educational projects with representatives from Germany, the USA, China, Sweden, Denmark, New Zealand, Japan, and Singapore.