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On December 6, 2017, the contest "PR-Battle 2017" took place at the office of "SPN Communications", within the competition of ACMR for the best communication agency. For the first time the contest was joined by student teams including ones of the 2nd and 3rd years of study of Academic Department of Advertising, Design and Public Relations, Faculty of Marketing of Plekhanov Russian University of Economics.
Both large agencies with lots of experience and young teams of leading universities, which train specialists in communications, met on a competitive site. To win in equal conditions, the teams were helped by the originality of ideas and concepts, an individual approach to the decision of the case. Teamwork was conducted in the conditions of rigid time limits – 30 minutes to solve the first 2 cases and 20 minutes in the last round.
It should be noted that the members of the competent jury were the heads of departments for communications of a diverse profile of corporations and experts from the communications market, such as "RusHydro", the "Deutsche Bank", "Severstal", "CTC Media", "Rosgosstrakh", "shell", publishing house "Komsomolskaya Pravda".
"We were given the unique chance to try their knowledge in practice, to touch the real world, in which we will operate and grow, to feel the atmosphere of creativity, inherent in our future occupation", – expressed his opinion about the contest a student of the 2nd year of Academic Department of Advertising, Design and Public Relations, faculty of marketing of PRUE, Alexander Platonov.