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A representative of Plekhanov University, candidate of economics, assoc. prof. of Academic Department of Marketing Olga V. Rykalina took part in IV International Eurasian forum "TAXI". The forum is the only one in Russia industrial platform of a federal level, unites participants of taxi market, related industries, representatives of relevant Federal and regional authorities.
Today, taxis are public transport, the demand for which is growing at the highest rates not only in Moscow and St. Petersburg, but also in other cities of Russia. What do passengers want from public transport? Is the price for the services, the determining criterion? Specialists of the marketing Department of Plekhanov Russian University of Economics and students of the faculty of marketing during the summer practice conducted a study to identify the criteria for choosing a taxi for public transport passengers, the results of which were presented by associate Professor O. V. Rykalina at the MEFT forum for the second time. According to passengers, the criterion of "cheap" was not the key.
These studies aroused great interest among industry professionals who sent their requests for full results of the study.