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International cooperation: Professor from Plekhanov University is a member of the International Consortium of Scientists studying marketing of luxury brands.
Irina Skorobogatykh, Head of the Marketing Department of Plekhanov Russian University of Economics, has become a co-author of the article "Does Personality congruence explain luxury brand attachment? The results of an international research study" prepared by the International Consortium of Scientists.
The members of the Consortium are scientists from over the world - Italy, Germany, France, China, Japan, India and the United States of America. The scientists study marketing of luxury brands, the difference in consumers' perception depending the markets, as well as creation of consumer value.
The article was published in Journal of Business Research, Q1 of the Scopus database, has an impact factor 4.874 in 2019 (Volume 120, November 2020, Pages 462-472).
This is an excellent example of scientific cooperation and collaboration in marketing, branding and marketing research that proves the leading position of Plekhanov school of marketing both in Russia and abroad.