Founded in 1907
November 26 Faculty of Marketing of Plekhanov Russian University of Economics held a scientific-practical conference for students, postgraduates and young scientists "Communication as a trust strategy: global vs glocal".
The conference was initiated by the head of Academic Department of Advertising, Design and Public Relations I.E. Mintusov and was supported by the International Association of Business Communicators, IABC.
The conference was attended by students and postgraduates of Plekhanov Russian University of Economics, Lomonosov Moscow State University, the National Research University Higher School of Economics and teachers and practices of communication of business. The key topic of the conference was trust in Mass Media and the balance of trust and manipulation in contemporary communication.
According to the conference results, all reporters were awarded with certificates of IABC. The reports' thesis will be published in the conference's proceedings.