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 Professor of PRUE V. Nikishkin appears as scientific editor and author of the introduction to the Western Hermann Simon bestselling "Confessions of the pricing master"
20 October
Campus news

​Valeriy V. Nikishkin, Ph.D., professor at Academic Department of Marketing, Head of Educational-Scientific Center of retraining and workers' of the higher school professional skill improvement, appeared as scientific editor and author of the introduction to the Western Hermann Simon bestselling "Confessions of the pricing master ", world well-known specialist in pricing and trusted consultant to top managers of the Fortune 500.

 

The author's recommendations are based on knowledge of psychology, economics, mathematics, management, therefore this book is a recognized best-seller, the reviews of which were given by such marketing gurus like F. Kotler and P. Drucker.

 

For publication in Russia, the book is recommended by the Guild of Marketers and IBS-Plekhanov of PRUE.


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