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The VIII International Business Week «Strategic Management in Global Economy» has finished at Faculty of Management in PRUE
2 February
International news

The event took place from 13th to 17th of  January, 2020.

Students and professors from PRUE, Beijing Foreign Studies University (People's Republic of China), Shandong University of Finance and Economics (People's Republic of China), Rotterdam Universities of Applied Sciences (the Netherlands), University of Applied Sciences Burgenland (the Republic of Austria), College of Polytechnics Jihlava (the Czech Republic), WSB University in Wrocław (the Republic of Poland) took part in Business Week.


Student multinational teams have been looking for solution of "Awara" and "L'Oreal" cases through the whole week.

Company representors ("Awara": Web-projects manager Aleksey Vinogradov and company's client, case designer Erik Shnaitle; "L'Oreal": "Botanic Therapy" brand-manager Julia Gladneva and Employer Branding Champion Daniil Kovrigin), invited guests (representor of Electronic Trade Platform  of "Gasprombank" Julia Gerasimova; cross-cultural specialist, Educational Manager of company "ATC Air Hong Kong" Aliya Arsaeva), professors of partner universities (Martina Chalupova, College of Polytechnics Jihlava, Janson Miranda Johanna, Rotterdam Universities of Applied Sciences, Kuriata Magdalena Marzena, WSB University in Wrocław) and PRUE professors (Associate Professor Elena Zubkova, Associate Professor Dmitrii Enygin, Academic Department of Foreign Languages №1; Associate Professor Vladimir Meshkov, Academic Department of Management and Business Technologies; Associate Professor Anna Dokukina, Academic Department of Industrial Economics) became a part of jury. Pupils of schools №1571, №1574 and "PRUE Economic Lyceum" also visited final presentations and Ceremonial Closing. They took part in jury session of «Audience Choice Award» session.


The results of the competition were summarized, certificates and event binders were presented to all participants in the end of event.

In terms of International Business Week students took part in meetings with representors of companies "Awara" and "L'Oreal" where they could discuss all points of interests.


During Cultural Program foreign guests got the excursion around PRUE, went sightseeing and enjoyed Moscow New Year decorations, visited skating-rink at VDNH and at Gorky Park, watched basketball match, had a boat trip through the Moscow River and took part in presentation of the National Cuisine.

The event was organized by the Faculty of Management with the participation of International Office, Department of Management and Business Technologies (Associate Professor Vladimir Meshkov), Academic Department of Organizational and Managerial Innovations (Associate Professor Alexander Gretchenko, Associate Professor Sergey Starostin, Senior Lecturer Nikolay Sidorov), Academic Department of Foreign Languages №1 (Associate Professor Venera Midova, Associate Professor Dmitrii Enygin) and Academic Department of Industrial Economics (Associate Professor Anna Dokukina).

The aim of the project is development of international cooperation between PRUE and foreign universities, including foreign students capture for Faculty educational programs.