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PLEKHANOVRussian University
of Economics

Founded in 1907

Plekhanov University’s experts discussed research on immersive technologies with Swiss colleagues
16 April
International news

​Within the framework of the grant from the University of Geneva a Conference was held. The scientists from PRUE and Haute école de gestion ARC/HES-SO (Switzerland) took part in the event.


Plekhanov University was represented by Elena Okunkova, Dean of the Faculty of Marketing, Marina Kholod, Associate Professor of the Department of Management and Business Technologies, and Marina Shilina, Professor of the Academic Department of Advertising, Public Relations and Design.

Haute école de gestion ARC/HES-SO (Neuchatel, Switzerland) was represented by Associate Professor Julia Wirth, research assistant Suren Gunawardena, Associate Professor Nina Racine, and Professor Maria Secn.


The participants discussed technical and methodological aspects of research conducting, using of eye-tracking technology for conducting experiments and collecting data, immersive technologies in modern conditions and many other questions.