Founded in 1907
International scientific and practical round table. Master's degree program "Brand Management of luxury goods and services" of PRUE Faculty of Marketing.
Theme of the events: "New Challenges in Luxury: digital, social, cultural and sustainability aspects".
Master's degree students of the Faculty of Marketing and the Academic Department of Marketing of Plekhanov University (Russia), Master's degree students of ICN Business School (France), Russian and French business representatives.
Business Development Director
Engineer + MBA, 35 year experience in international business development, first in FMCG (Colgate-Palmolive, Danone, Bic) and then Luxury (S.T. Dupont), has been working with most geographies mainly in operational positions (Subsidiary and BU general manager, Export director).
International Brand Ambassador and Area manager for Eastern Europe and Russia
Masters in International business and public administration.
Over 12 years of experience first in Mercury group in Moscow (largest distributor of luxury brands including Rolex, Patek Philippe, Hublot, Chopard, Baccarat, Bentley, Bottega Veneta, Tom Ford, etc.) as a brand manager in Watches and Jewelry department.
April 22, 2021.
07.00 p.m. - Introduction and greeting
07.15-08.15 p.m. - Students' performance
08.15-09.00 p.m. - Representatives of Russian and French business and open discussion
Requirements for materials and presentations:
There will be a presentation on each area of the problem (digital issues, social issues, cultural issues, sustainability issues) based on the results of empirical data study, a case study, or a literature review and current research.
Power Point slide presentation
The performance time - 10 min. presentation + 5 min. question session (4 presentations in total)
Deadline for submission of materials -April 21, 2021
Participation - mixed format
for Russian participants at the main campus of Plekhanov University. Marketing Research Institute of Transport Complex, 3 building, 230 room
Access - free / by registration
Results - electronic certificate / publication
The official language of the event is English.