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PLEKHANOVRussian University
of Economics

Founded in 1907

Event description:

​International scientific and practical round table. Master's degree program "Brand Management of luxury goods and services" of PRUE Faculty of Marketing.

Theme of the events: "New Challenges in Luxury: digital, social, cultural and sustainability aspects". 



Master's degree students of the Faculty of Marketing and the Academic Department of Marketing of Plekhanov University (Russia), Master's degree students of ICN Business School (France), Russian and French business representatives.



Dominique Lesueur,

Business Development Director

Engineer + MBA, 35 year experience in international business development, first in FMCG (Colgate-Palmolive, Danone, Bic) and then Luxury (S.T. Dupont), has been working with most geographies mainly in operational positions (Subsidiary and BU general manager, Export director).

Anastasia LUKYANOVA,

International Brand Ambassador and Area manager for Eastern Europe and Russia 

Masters in International business and public administration.

Over 12 years of experience first in Mercury group in Moscow (largest distributor of luxury brands including Rolex, Patek Philippe, Hublot, Chopard, Baccarat, Bentley, Bottega Veneta, Tom Ford, etc.) as a brand manager in Watches and Jewelry department. 

Natela Potzkhveria




April 22, 2021.

07.00 p.m. - Introduction and greeting

07.15-08.15 p.m. - Students' performance

08.15-09.00 p.m. - Representatives of Russian and French business and open discussion


Requirements for materials and presentations:

There will be a presentation on each area of the problem (digital issues, social issues, cultural issues, sustainability issues) based on the results of empirical data study, a case study, or a literature review and current research.

Power Point slide presentation

The performance time  - 10 min. presentation + 5 min. question session (4 presentations in total)

Deadline for submission of materials  -April 21, 2021


Participation  - mixed format 


for Russian participants  at the main campus of Plekhanov University. Marketing Research Institute of Transport Complex, 3 building, 230 room

 Access - free / by registration

Results - electronic certificate / publication

The official language of the event is English.

Event time:
from 7:00 PM - 9:00 PM, 22 Apr 2021