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On May 27, the experts from Plekhanov Russian University of Economics in cooperation with the Marketing Guild will hold a bilingual roundtable «Marketing after global outbreak».
«The colleagues want to look into the nearest future: what will happen to marketing in conditions of border closure and deglobalization (although these processes had begun before the pandemic), business activity downturn in Russia and in the world? Will marketing activities be able to help in this situation?», says Irina Skorobogatykh, head of the Department of Marketing at PRUE.
During the round table the experts will discuss the following questions: how marketing can be applied in the context of «controlled» consumer behavior and, of course, how does consumer change: his values, needs, attitude and behavior.
Experts will discuss how marketing education will change after all that happened and what knowledge, skills and competencies marketing specialists should have in the nearest future.
The roundtable agenda is in attached file.
Access to the conference.