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Methodological justification and conduction of uniqueness of the loyalty program "Malina" (bonus card) for "RosNeft North Capital"​

​​The consumer of the research

Rosneft


The value of the research

900,00K rubles

 

The branch of PRUE - performer

Academic Department of Enterpreneurship and Logistics​

 

Date of the beginning of research
31.03.2014

Date of termination of research
28.04.2014

The list of conferences and other events where the results of the research were presented
International scientific and practical conference entitled "Organizational and managerial mechanisms of anti-corruption activities: (Russian and foreign experience)"

 

The list of articles with emerging data where the results were published
Sidorchuk, R., Skorobogatykh, I. Marketing evaluation of public transport quality attributes: Review of two waves of research​

Marketing evaluation of public transport quality attributes Review of two waves of research​


Emerging data of the articles
Mediterranean Journal of Social Sciences Volume 6, Issue 3S3, 2015, Pages 275-282​



Other research on this field